Split headspace is a campaign which I did in Spring of 2023 with my partner Julia Granger. The brief wanted to bring awareness to Gen Z Spotify users/audiobook lovers that Spotify now has audiobooks. On this one, I was mostly the idea guy as Julia is a talented illustrator/graphic designer who brought the idea to life. My visual contribution is just the QR code/icon and the layout of the text.

The idea here is that audiobooks allow us to escape from the mundanity of everyday life and put your mind in a much more interesting place.