This was some work that my group did for a Public Relations Campaign Management course. For this project, we worked with a real client: Lead For Poughkeepsie. LFPK, now Poughkeepsie Service Accelerator, is an NPO which seeks to enrich the Poughkeepsie community while also providing work experience for recent college graduates.

Our task was to provide ideas on not only year-long a promotional plan with a relatively small budget, but a total rebrand as well. While they landed on a new name and general idea for branding, we were still tasked with providing ideas for logos, mission statements, and taglines for their new brand.

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