This was a campaign which I did my Junior year with my friend and partner Matthew Mee. We were tasked with getting Millennials who loved to travel and were still cautious of COVID to consider using Tentrr for their next vacation.

Tentrr is a service similar to Air BnB but instead of a house, users rent out parcels of land for camping.

Our idea is to show that people are so far removed from nature even though many of the things they do are just lackluster versions of things found in nature, thereby not only promoting camping as a safe way to travel, but a superior one as well.

I also did a good deal of the graphic design on this admittedly simple one, but I was honestly mostly proud of how I really got the text to pop.